1. Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity
پدیدآورنده : Aaker, David A.
کتابخانه: Central Library of Sharif University of Technology (Tehran)
موضوع : ، Brand name products-- Planning,، Brand name products-- Marketing,، Brand name products-- Management,، Brand name products-- Valuation-- Management
رده :
HD
69
.
B7
.
A2154
2004
